| Chapter 1: |
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Strategy, Markets and Competition |
Chapter 2: |
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Competitive Advantages I: Supply and Demand |
Chapter 3: |
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Competitive Advantages II: Economies of Scale and Strategy |
Chapter 4: |
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Assessing Competitive Advantages |
Chapter 5: |
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Big Where it Counts: Wal-mart, Coors, and Local Economies of Scale |
Chapter 6: |
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Niche Advantages and The Dilemma of Growth: Compaq and Apple in the Personal Computer Industry |
Chapter 7: |
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Production Advantages Lost: Compact Discs, Data Switches and Toasters |
Chapter 8: |
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Games Companies Play: A Structured Approach to Competitive Strategy, Part I: The Prisoner’s Dilemma Game |
Chapter 9: |
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Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma |
Chapter 10: |
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Into the Hen house: Fox Becomes a Network |
Chapter 11: |
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Games Companies Play: A Structured Approach to Competitive Strategy, Part II: Entry/Preemption Games |
Chapter 12: |
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Fear of Not Flying: Kiwi Enters the Airline Industry |
Chapter 13: |
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No Instant Gratification: Kodak Takes on Polaroid |
Chapter 14: |
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Cooperation Without Incarceration: Bigger Pies, Fairly Divided |
Chapter 15: |
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Cooperation: The Dos and Don’ts |
Chapter 16: |
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Valuation from a Strategic Perspective: Improving Investment Decisions |
Chapter 17: |
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Corporate Development and Strategy: Mergers and Acquisition, New Ventures, and Brand Extensions |
Chapter 18: |
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The Level Playing Field: Flourishing in a Competitive Environment |
